Wallcovering market size to grow by USD 5,493.96 million from 2022 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics

NEW YORK, Jan. 17, 2023 /PRNewswire/ — The global wallcovering market size is estimated to increase by USD 5,493.96 million between 2022 and 2027. The market’s growth momentum will accelerate at a CAGR of 4.7% during the forecast period – request a sample report

Global wallcovering market – Vendor analysis
Vendor offerings –

• Ahlstrom Munksjo Oyj – The company offfers several wallcoverings under various brands such as Wallstar Digital, Wallwise, Wall liners, and Wallstar.

• Asian Paints Ltd. – The company offers wallcovering under various brands, such as Sabyasachi collection, Signature, and Good Earth for Nilaya.

• BRADLEY USA LLC – The company offers various wallcoverings such as Red wallcovering, Ivory Cobalt wallcovering, Blue grey wallcovering, Coral grey wallcovering, Grey Ivory wallcovering, and pink wallcovering.

• Brewster Home Fashions – The company offers wallcoverings such as floral, geometric patterns, and concrete patterns under various brands, namely, Advantage, AS Creation, Astreet prints, and Coloroll.

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Vendor landscape –

The global wallcovering market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer wallcovering in the market are Ahlstrom Munksjo Oyj, Asian Paints Ltd., BRADLEY USA LLC, Brewster Home Fashions, C Brewer and Sons Ltd., Curran Group Inc., F. Schumacher and Co., Fathead LLC, Fine Decor Wallcoverings Ltd., Len Tex Corp., Marburger Tapetenfabrik JB Schaefer GmbH and Co KG, Muraspec Decorative Solutions Ltd, Prime Walls US, RPM International Inc., SAINT GOBAIN Group, Sangetsu Corp., The Sherwin Williams Co., U.S. Wallcovering, Wallquest Inc., and York Wallcoverings Inc. and others.

The global wallcovering market is evolving. However, it is expected to grow at a slow rate during the forecast period. The market offers numerous growth opportunities owing to the increase in the construction of residential buildings in regions such as APAC, South America, and MEA. The number of infrastructure projects related to residential buildings is increasing at a significant rate due to population growth and support from various government bodies, which can increase competition among vendors. Several regional and local vendors have started manufacturing wallcoverings such as wallpapers, which poses tough competition to their international counterparts in terms of cost.

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Global wallcovering market – Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

Global wallcovering Market – Segmentation assessment

Segment overview
Technavio has segmented the market based on type (wall panel, tiles, and metallic wall covering) and end-user (residential and commercial).

• The wall panel segment will grow at a significant rate during the forecast period. A wall panel acts as the exposed covering of a wall. It is typically flat and cut into a rectangular shape. Wall panels can provide depth to a space. Wall panels are mainly used for interior decoration but can also be employed in exterior applications. They are used for a variety of purposes, such as concealing existing walls, extending an old wall, and repairing structural problems. These factors will fuel the growth of the segment during the forecast period.

Geography overview
Based on geography, the global wallcovering market is segmented into APAC, North America, Europe, Middle East and Africa, and South America. The report provides actionable insights and estimates the contribution of all regions to the growth of the global wallcovering market.

• APAC is estimated to account for 63% of the growth of the global market during the forecast period. The growth in residential and commercial construction activities and the trend of wall decoration, particularly among the millennial population, will fuel the growth of the regional wallcovering market during the forecast period. Some of the major contributors to the wallcovering market in APAC are China, India, and Japan.

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Global wallcovering market – Market dynamics

Leading drivers – The growth of the global construction industry is driving the growth of the market. The increase in public expenditure, population, per capita income, and economic growth in developing countries such as India are fueling the growth of this industry. The demand for wall coverings is increasing globally due to the increasing demand for the construction of residential and commercial buildings. Governments of various countries, such as India, Saudi Arabia, and Qatar, are investing significantly in the development of smart cities. The growth of construction projects globally increases the demand for wall coverings that give an aesthetic look to building walls. These factors will positively impact the growth of the global wallpaper market during the forecast period.

Key trends – The availability of personalized and customized wall decor products is a key trend influencing the market growth. The trend of customizations encourages retailers to focus on personalized services. Print-on-demand (POD) is generally used for personalization services. Vendors offer the product customization option to their customers at both macro and micro levels. Customers can choose their products based on their requirements. Retailers such as Walmart and Amazon also offer customization services. Thus, the increasing demand for personalized wallcoverings will support the growth of the market during the forecast period.

Major challenges – The rising competition is challenging the market growth. Manufacturers compete on parameters such as product mix, premium, differentiation, and pricing. The entry of new players and brands into the market makes the competition more intense, which leads to price wars. Moreover, market competition and price wars increase the need for cost optimization and operational efficiency. Some retailers are also closing their stores due to poor performance and an inability to streamline operations. All these factors are expected to negatively impact the growth of the global wallpaper market during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find some insights from a sample report!

What are the key data covered in this wallcovering market report?

• CAGR of the market during the forecast period

• Detailed information on factors that will drive the growth of the wallcovering market between 2023 and 2027

• Precise estimation of the size of the wallcovering market and its contribution to the parent market

• Accurate predictions about upcoming trends and changes in consumer behavior

• Growth of the wallcovering market across APAC, North America, Europe, Middle East and Africa, and South America

• A thorough analysis of the market’s competitive landscape and detailed information about vendors

• Comprehensive analysis of factors that will challenge the growth of wallcovering market vendors

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Table of contents

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Type

7 Market Segmentation by End-user

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

11 Vendor Landscape

12 Vendor Analysis

13 Appendix

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